Guest Author

Guest post by Michael Lazar.

Every December, consumers pad the pockets of online retailers worldwide as they shop for holiday gifts for their loved ones. For 2017, experts at the National Retail Federation and Internet Retailer have predicted that there will be double-digit growth from the same time last year, with at least a 19% increase in worldwide sales being forecasted.

As the holiday shopping rush settles end of December, retailers cope with the litany of reverse logistics that follow.[...]

For many Americans, fall is the best time of year, but for retailers, it's the calm before the storm. According to a recent report from the National Retail Federation (NRF), holiday sales are expected to increase in November and December by about 4% this year, as compared to last year, for a total close to $680 billion.¹

The holidays are coming up fast, and you’re not the only one who’s thinking about them.

With U.S. retail eCommerce sales expected to climb by 16% this year, now is the perfect time to engage with your customers (and future customers).

Competition is always strong during this time of the year, especially with many eCommerce stores offering free shipping or other special promotions for the holiday season, so you’ll need to be at the top of your game to keep up.

With U.S. eCommerce sales reaching[...]

Email marketing has one of the highest returns on investment of any of your owned media channels. You have a direct line into the inboxes of people already interested in your services in some form or another.

That cuts out a ton of grunt work and wasted effort, and while marketing to people who have already bought or subscribed to your mailing list doesn’t guarantee conversions, it certainly puts you in a strong starting position.

But how do you make sure you’re sending the right kind of[...]

Touch a button; pay for your coffee. It's simple, right?

Mobile wallets empower consumers to make every transaction with increased speed and convenience. Since Apple Pay launched in 2014, followed by Android and Samsung Pay 2015, consumers have enjoyed the power to pay at their fingertips.

Although adoption rates are on the rise, obstacles to more widespread consumer adoption remain. To get you up to speed on the current state of mobile wallet trends, we'll look at the mobile wallet[...]

Being at the forefront of democratising e-commerce and enabling online sellers to open, operate and scale their businesses, 3dcart offers various apps that online sellers can use to, but not limited to:

Did you know 3dcart merchants can get exclusive discounts on FedEx^® shipping and business services through the FedEx Advantage^® program? With free enrollment, and no minimum shipping requirements, this could be the easiest decision you’ve made all day.

All you have to do is sign up, and you’ll get the speed and reliability of FedEx at discounted prices. It’s as simple as that.

Guest post by Alex Jasin.

It’s really expensive to find new customers.In fact, it costs up to twenty-five times more than just keeping the customers you already have.Surprised? If you’re selling online, keep reading, because customer retention can be a complete game changer for your eCommerce business.

Today, e-retailers cannot exclude listing their products on Google Shopping. While visiting a store is still an activity most shoppers enjoy, online search is widely used to narrow down shopping choices for busy people.

The quality of your subscriber list is not rooted in the number of emails in your database –it’s only as valuable as the quality of subscribers you have.

Guest post by Jose LiFounder & CEO of 71lbsWhat is the #1 source of pain felt by most e-commerce merchants? Shipping costs. We all need help reducing them. But how can the average merchant cut costs while FedEx and UPS keep increasing rates and the USPS threatens to close branches and slash personnel? Unless you ship at Amazon-level volumes, it can be difficult to gain leverage and cut a break with your shipping carriers.

By Ben Ocken, Associate Marketing Manager at EndiciaRunning an ecommerce business may seem as simple as producing and selling a fantastic product. But in order to be truly successful, you’ve got to know how to ship.

But shipping can seem intimidating, and it’s often hard to know where to start. That’s why we’ve mapped out five key things you need to consider to get your ecommerce shipping off the ground.

The eCommerce marketplace is a large and ever-growing swath that sees thousands of new entrants each day. According to Statista.com, between the years 2002-2013, eCommerce sales ballooned from just $72 billion to a staggering $322 billion per year. They are estimated to increase exponentially in the short years that lie ahead, as mobile shopping truly takes force. Anyone with motivation, a computer, an internet connection and something to sell can hop on the eCommerce bandwagon and become a[...]

If you have an eCommerce website or are just getting started, you likely understand the value of your website. Since eCommerce is a branch of retail that is entirely online, your website is your digital storefront, your first impression with the customer. The physical state of your site will speak louder than any marketing trumpet can sound, so here are some great tips to keep things organized and efficient:

Think of personalization in terms of the ABC impact:

All your customers

Because they want you to know and engage them

Customer happiness will cause conversion to increase (and your topline revenue)

Let’s break it down: