Guest Author

Being the owner of an online store, you must be familiar with the term “cart abandonment.” To put it in simply, cart abandonment refers to a visitor leaving your site without completing their purchase. Of course, this could be a detrimental experience for a seller.

The average cart abandonment rate can get as high as 65.23%. That’s right. But, are you familiar with the impacts it can leave on your website?

The higher the abandonment rate, the lower your revenue. It’s as obvious as it can get.[...]

You probably don’t need us to tell you that the future of B2B is in eCommerce.

For one thing, the modern B2B buying process is becoming more and more digitally-focused as time goes on. Simply put, today’s B2B customers expect to be able to conduct business online—and it’s the company’s duty to make it happen.

But, this isn’t to say that these companies don’t stand to gain anything from “going digital.”

The truth is, the B2B companies that take full advantage of everything the world of eCommerce[...]

SEO for eCommerce is an efficient marketing practice used by all top marketplaces to decide the product ranking in the search results. As one of the league leaders of eCommerce, Walmart is also following this marketing trend. SEO for Walmart’s search results is somewhat similar to other marketplaces and is generally based on the most searched keywords by customers.

But, is it easy to climb to the top of the Walmart product ranking? Easy is really not an appropriate word while describing the[...]

Let us get one thing straight! Google alone considers more than 200 different factors before deciding the ranking of websites in a search engine result page, or SERP. One of the most important factors in this category is the security of the website. Your website’s SERP will depend on how much secure your online platform is for the users. The search engines like Google have been very intuitive in this aspect. It checks whether the website is safeguarded or not before so that the SEO ranking[...]

For any business to grow, the most crucial part is to know the highest demanded item and product in the market. On Amazon, sellers often get stuck with this question. Well, here is the answer to what you’ve been looking for – a list of the top selling product categories on Amazon in 2019 and some best practices to reach this goal.

There is a saying that goes, “if it wasn’t hard, everybody would be doing it.” This is so true when it comes to SEO; it’s something critical that cannot be achieved overnight. SEO is based on many different aspects of a website.

When implementing SEO on your ecommerce website, you will have to make improvements that can help your website rank better on search engine result pages. But, it takes a lot of effort to achieve this.

In today’s post, we’re going to discuss how you can improve SEO for[...]

More than 1 million digital retail transactions take place every day. With a growing number of consumers shopping online, eCommerce is becoming critical.

ECommerce is an exceptional resource that enterprises can use to extend their successful brick-and-mortar operations to the rest of the world. Indeed, many retailers have enjoyed handsome rewards by doing so.

Digital shopping platforms empower all kinds of retailers to serve audiences across the country and around the globe. Now, countless[...]

In today’s low-trust world, social proof matters.

Millennials currently tout the greatest buying power among generations, but they don’t trust traditional advertising. So, if conventional adverts are an ineffective strategy for capturing consumer dollars, how can eCommerce brands reach target audiences to increase sales?

Influencer marketing is a strategy that has become revered for its effectiveness in increasing brand awareness, boosting engagement, and driving sales. A Twitter-sponsored study

So you’re thinking about starting your own business. Maybe you know exactly what it is you want to do, maybe you’re still toying with a few ideas.

Either way, we’ve put together a checklist to help you get things down on paper and work out what needs doing. From deciding your idea to working out the legal requirements, this article will give you the perfect grounding to go out and make things happen.

We know that multichannel shopping is the new norm. In fact, almost 75% of today’s consumers are multichannel buyers, and people who shop on more than one channel spend an average of 4% on in-store transactions and 10% more on online transactions than single-channel shoppers.

What’s more, customer retention rates sit at 89% for multichannel businesses compared to just 33% for single-channel businesses.

In other words, choosing a multichannel sales strategy is beneficial both in terms of order[...]

Selling on Amazon means competing with over 2 million sellers pushing over $135 billion in goods each year. Whether you’re already established on the site or relatively new, increasing sales means using a combination of tactics to drive conversion, increase visibility, and to rise above competitors.

Chad Rubin, CEO of Think Crucial, is an Amazon top 250 seller with a decade of experience on the platform. His Amazon adventure began after college and Wall Street, when he began selling parts and[...]

Ecommerce Automation - it’s a phrase that is generally brought up in online market discussions, and is a critical component to a company’s success. However, do you know what this term means, and more importantly, what it means for your business?  People love the term ‘automated,’ because it means that something is going to happen automatically without some sort of manual work being done. It is supposed to save time, and ultimately, money.

Let’s take for example a young aspiring entrepreneur,[...]

The consumers today are not only well informed, but also have a smart buying approach. Instead of putting their trust solely on brands, they actively research and make their buying decisions through extensive feedback, reviews and user-generated content. According to a study done by Google, in the past 2 years there has been an 80% increase in the ‘best’ search phrases on mobile devices. Hence, it becomes imperative for e-commerce businesses to understand the consumer behavior. So how do you[...]

The design and functionality of your ecommerce website have a major impact on your online sales. If customers cannot easily find the products they’re searching for, there are a plethora of other online stores that they can opt for. Plus, once consumers have decided that they must fulfill a need, patience for a poorly designed ecommerce website will be nonexistent.

If you have a great ecommerce website design, shoppers might not even notice; however, this is actually a good thing. A successful[...]

If your website is well-optimized, the content is of good quality and the clicks are off the charts, then you must be swimming in a pool of money. However, if you receive massive traffic but only a small number of those visits buy your goods or services, then you need to find tools that can convert them into customers.

Turning visitors into short-term or long-term buyers requires both strategy and extensive testing.

Borrowing a leaf from others who succeeded at this is recommended. However, you[...]

Did you know that people are 4 times more likely to buy a product when it is referred by a friend? That is according to Nielsen. In fact, 92% of their respondents trust the referrals of the people they knew. This means that they trust people who are closed to them more than your cold caller marketer.

Implementing a referral program in your ecommerce website is one of the best decisions you can do for your business. Not only can a referral program massively increase your traffic, it can also[...]

It's obvious that for creating an Ecommerce website we already have a great solution – Shift4Shop. But what should users do who need a free and easy website without the need for electronic commerce? Just for them, we've created a review of the best free website builders which can help novice webmasters build their first free website.

In fact, with some website builders providing free plans and thanks to cloud hosting support, web space is not a concern. You simply need a computer, a working[...]

E-commerce businesses have to pay very close attention to their SEO strategy in order to make sure it’s up to date with Google’s algorithms. Not doing so can put your website at an unnecessary disadvantage. The higher your ranking on Google is, the easier it is for people to find your website; the easier it is for people to find your website, the more likely your conversions will increase. Here’s our 20-point on-site SEO to-do list for e-commerce websites.

1. Identify Keywords You Already[...]

It’s no secret that upselling and cross-selling can be major drivers of revenue growth for eCommerce businesses. Industry leaders like Amazon report revenue increases of nearly 35% as a direct result of upselling and cross selling efforts. If you’re not currently using these tactics on your eCommerce site, it’s time to embrace this trend in online selling and see for yourself what online giants have been experiencing for years.

Although it might seem daunting to get started, it doesn’t have to[...]

Link building is hard. That’s a fact.

One thing we see from a lot of companies is treating link building as a one off project. They create a piece of content, identify some potential sites that may want to link back to that piece of content and then outreach to those sites. Whilst this can be successful in gaining a few links in the short term, it’s not a sustainable way of building the authority of your content piece.

If you really want to nail your link building efforts, it’s got to be a[...]