Marketing is not the only route to sales for eCommerce businesses during the holiday season. Customer support can also help stack up sales figures to generate revenue. While marketing drives sales through broadcast messages, customer service can close deals through conversations.
For most businesses — regardless of industry — profits in the fourth quarter are essential to making sure that operations are running green and set up for success in the coming year. This is because of the huge focus centered around the “big three” holidays that are meant to drive up sales. These are, of course, Thanksgiving, Christmas, and New Year’s Day.
As we are well into Q4 2020, it’s time to take advantage of the high traffic dates that are coming up on Amazon. Since Prime Day was postponed until October, we have officially entered into what should be the highest traffic Q4 in the history of Amazon. We have Black Friday and Cyber Monday coming up, along with the holiday season. The pandemic has also influenced how much people shop online.
According to eMarketer forecasts, U.S. retail sales over the holidays will top $1 trillion for the first time this year — with ecommerce sales projected to climb to more than $135 billion.
And thanks in part to the compressed shopping season between Thanksgiving and Christmas, the annual crush in 2019 could be more pronounced than ever before: In addition to predicting an even higher amount for online sales ($143 billion), Adobe Analytics projected that online retailers would see $29 billion in[...]
The holiday season is the most lucrative time of the year for eCommerce, and online retailers everywhere will soon be hit with a massive influx of orders. This is a vast opportunity for any business, but it's easy to become overwhelmed if you're not prepared. Fortunately there are several measures you can take to ensure you're ready for the large number of orders you may be shipping out during the holidays.
One crucial factor to be aware of is the deadline for shipping an order for it to arrive[...]
As the days get shorter and the nights get cooler, there is one thing that inevitably begins to take over retail operations… and that’s planning for the holidays. As online sellers in particular, it’s important to consider how shipping can help or hurt your business this upcoming holiday season. If you’re not ready for the shipping rush that will soon take over both the streets and skies alike in the months ahead, your business risks not only late, damaged or even lost deliveries – but also[...]
Any smart merchant knows that using social media to promote their products is key to a well-rounded marketing strategy, especially during the holidays when consumers are spending more of their hard-earned money.
Last year, mobile sales accounted for $7 billion on Black Friday and Cyber Monday alone. While putting your products on social media platforms like Facebook and Instagram lets you put your products in front of a wide audience, it isn't the only way to help drive sales.
Logging onto[...]
As per Deloitte’s 2017 holiday survey, holiday shopping season accounts for more than $1 trillion and more one quarter of annual US retail sales. Yes, it’s that time of the year when customers and retailers are all geared to put their shopping strategies, tips and tricks to play. Customers look around multiple stores and sites till they find, the best price or rewards that add value to their purchase.
Although retail spending grows overall in December, consumers tend to spend a smaller share of[...]
For many Americans, fall is the best time of year, but for retailers, it's the calm before the storm. According to a recent report from the National Retail Federation (NRF), holiday sales are expected to increase in November and December by about 4% this year, as compared to last year, for a total close to $680 billion.1
Green Monday is the last Monday with at least 10 days until Christmas, which usually the second Monday in December.
The name was first used by eBay in 2007 to describe it as their best online sales day during that month, and since then it's become known as the third-best day for online shopping, right behind Cyber Monday and Black Friday.
Green Monday is also called Cyber Monday 2 as it's seen as technically a second Cyber Monday, and consumers are drawn to the "second chance," especially[...]
The holidays are coming up fast, and you’re not the only one who’s thinking about them.
With U.S. retail eCommerce sales expected to climb by 16% this year, now is the perfect time to engage with your customers (and future customers).
Competition is always strong during this time of the year, especially with many eCommerce stores offering free shipping or other special promotions for the holiday season, so you’ll need to be at the top of your game to keep up.
With U.S. eCommerce sales reaching[...]
Retailers worldwide look forward to the holiday season with intense anticipation. Every recent year, holiday eCommerce shopping numbers have steadily climbed. People are showing a greater preference for shopping online than ever before, and it's time you got in on the action.
It's never too early to start preparing your online store for the holiday season. Even months ahead, you can get a few tasks out of the way to give yourself an easier time later on, when you'll likely be much busier.
We're not saying to cover your homepage in gifs of snowflakes and holly in mid-October — rather, to start early with the behind-the-scenes preparations so you can seize the moment as soon as holiday shopping begins.
These 10 action items will help you get ready for the busiest[...]
When someone mentions “the holidays,” images of the Big Three winter holidays, in all their tinsel wrapped notoriety, likely come to mind. Of course, we all understand the importance of Thanksgiving, Christmas, and New Years on sales for eCommerce stores.
Black Friday and Cyber Monday are the busiest shopping days in the United States, with millions of people hitting the web for hot, limited-time deals. Every store, whether it's online or brick-and-mortar, is bound to take part in some of the best sales anyone will see all year. In fact, last year’s Cyber Monday is commemorated as the biggest day in U.S. online shopping history, ever!
This Sunday families around the country will be celebrating Father's Day. In fact, over 68% of Americans will be celebrating and $13,300,000,000 will be spent on dads alone in the U.S. To encourage last-minute shoppers to buy from you instead of your competitors, here are few quick ideas:
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