Anand Srinivasan

No business has ever made history because of its bland, brown cardboard box packaging. Physical packaging is free real estate for your brand image that ends up inside the customer's home; it would be a shame to waste that opportunity.

One of the key elements that business owners transitioning from physical to online retail notice is the simplicity of expanding their product offerings. Unlike traditional retail, where each SKU is an added overhead in retail space, eCommerce makes it extremely easy to list thousands of products at once.

Running an eCommerce marketplace like Amazon can be tricky since there are two sides to take care of — supply and demand. Unless you have a solid supply line, you cannot generate demand.

Dropshipping is one of the most popular ways to start an eCommerce business because it allows you to focus on building your brand while still making money with every order. However, that doesn’t mean you won’t need to invest funds into a dropshipping business. You may run into several costs, ranging from marketing tools to wages.

Email lists are a great way to get in front of potential customers. You can use them for everything from product launches and discounts to newsletters with interesting articles, tips, and tricks. The key is to give people something they want in return for their email address.

As the eCommerce marketplace gets competitive, customers look for better products personalized to their needs. In this pursuit, they run a Google search, look for referrals and actively search for a solution to their problems. When you're looking to tap into this active need, your eCommerce store needs to be positioned to attract customers at all stages of the customer journey. You need a content strategy that attracts and retains customers for conversions.

Showcasing interesting eCommerce product images can give your Instagram account visibility. However, if you're new to Instagram and trying to build an eCommerce brand, there's a lot more you can do.

You can begin by avoiding the mistakes of other eCommerce stores, making it easy to skip directly to the good part of positioning your product, defining your audience, creating interesting videos and stories, and working on persuasive product-focused copy.