Shift4Shop eCommerce Blog | Starting a Business (10)

Since the dawn of WiFi, the world of eCommerce has revolved around a simple evolutionary guideline… big fish eat little fish. Powerhouse players like Amazon and eBay have all but cornered the market, and that's made it increasingly difficult for ‘little fish’ to carve out a secure piece of the e-sales ocean.

Online shopping cart software is much easier to use than it was ten years ago. Customers and merchants alike know what they want out of an eCommerce store. Innovative eCommerce platforms have made it easier than ever to start a successful online business. Over the years, features have been developed to improve all aspects of both buying and selling.

The only problem is that online store owners often don’t know where to start. With so many features available which ones are the most important?[...]

Ever wonder how online retailers get their product images looking perfect?  You don't need to invest hundreds of dollars in a digital camera and you do not need to have any photography experience to take professional photographs of your products.

One of the biggest mistakes we see for those just starting out with an online store, is having poor product images. Amy has posted a great tutorial that takes only a few minutes, and costs less than $5.00 and will have your products looking like[...]

Starting a business is never easy. There are always things that stand in the way of entrepreneurship, whether it be obligations, time or just plain fear.

There is new great news for online retailers! Research firm eMarketer estimates that apparel and accessories will grow by 20 percent, to $40.9 billion this year, up from $34.2 billion in the last year.

So if you're an eTailer, you're in the right industry at the right time. But of course, the growing market opportunity doesn't necessarily mean your online apparel store will automatically see more sales. But with a little hard ( and smart) work  and the right eCommerce provider, your potential[...]

27 million business cards are printed daily. But why are business cards so popular and how can you ensure your business cards are correct before you invest in printing?

In this tough and challenging economic times, many people are searching for ways to supplement their income and earn some extra money. Some people may choose to take a part-time job at a convenience store or a restaurant; others might opt to do some freelance work. But an increasingly popular - and convenient - way to make money today is by selling things online.