Mark Quadros

Most marketers think that social media performance has nothing to do with SEO rankings.

And they’re right... partially.

In early April 2021, LinkedIn reportedly suffered a data breach that compromised over half a billion profiles. Just recently, Facebook was a victim of a similar attack.

When Big Tech, with their sophisticated cybersecurity systems, can be victims of data scraping attacks, small businesses need to be exceptionally watchful. An airtight business continuity plan can help combat these with simple yet effective solutions that you can quickly put into practice with limited resources.

Ever wondered why you’ve never seen a large business such as Old Navy run the same promo twice in a year? Each of their marketing emails has a different offer.

Old Navy understands the value of measuring the success of campaigns accurately and quickly while tying them in tightly with daily and overall sales objectives.

To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfill their purpose.

Below are a few tips and metrics – along with[...]

If your products are not easy to find, you’re losing customers in real-time.

According to Marketing Charts, 46% of shoppers say they go shopping online just for browsing.

Almost half of your traffic comes to your website, hoping that you’ll show them the right product for them.

What this means is… Are you optimizing your website for the people who still don’t know what to buy?

Do you know what one of the best ways to achieve financial independence is?

The answer: Working for yourself. I know this from experience – people always ask me for self-employment business ideas that they can do as a side hustle. I don’t mind walking them through their options, because everyone starts somewhere.

I have been working as a freelancer for the past three years now. I always have a few things in the works on the side. In this blog post, I will present to you ten business ideas for[...]