Shift4Shop eCommerce Blog | eCommerce Marketing (8)

With the power of the internet, small businesses can spend less on marketing while simultaneously gaining more, using valuable resources to fight larger counterparts head-on with formidable marketing campaigns. It’s important to keep in mind; however, that online marketing comes with its fair share of budget constraints. Nonetheless, compared to the days of yore, the funds required to dish out advertisements on traditional marketing channels is significantly larger than similar internet[...]

Online marking is an essential component of eCommerce that plays a critical role in the success of any business. Consumers use the internet for everything – what to do, where to go, what to buy and more. In fact, studies by marketing research groups such as Garner show that an increasing number of consumers use social media and internet searches to carry out preliminary research on products and prices before ever making a purchase.

Every eCommerce business owner asks the same question:

“How can I drive more traffic and sales to my store?”

We have yet to meet an online retailer who wants to convert LESS.  But if somehow that is you, then you can skip this blog post.

However, if you are looking for tangible ways to boost sales, here are three action items to kickstart your quest for conversions today.

In the world of eCommerce, gaining customer trust is vital. When first coming across your store, customers immediately gauge the trustworthiness of your site & your brand to decide whether they feel comfortable purchasing from you.

The Internet is buzzing with the news of Google’s newest shopping initiative - the buy button. But what actually is the Google buy button & how will it affect your store?

If you are running an ecommerce business and trying to build authority, the best way to design an effective strategy is to take a close look at the competition. What keywords are they targeting? How are they building quality links? And perhaps most importantly: how can you use that information to your advantage?

Creating unique and engaging content is a great first step in building your online authority and driving traffic to your website. While this approach to inbound marketing will help you build a solid foundation that will continue to yield results, an ideal strategy will utilize a variety of other promotional tools so that you are reaching as wide an audience as possible and keeping content fresh. Many companies tend to shy away from running promotions because they typically involve offering a[...]

One of the best internet marketing investments you can make is ensuring that your online store inventory is properly setup, optimized and monitored to be added to the most searched website worldwide, Google Shopping. The challenge is that it is difficult for you to run all of the aspects of your business as well as make sure that your Product Listing Ads on the Google Shopping network are accessible to the consumers searching for them.

We know the time and effort it takes to set-up, optimize[...]

You have to keep customers engaged. You want them to return to your store and make a subsequent purchase. You expect them to tell their social network about their great experience with your store. But how do you make these things happen? And in the most streamlined manner?

Let us introduce you to your solution, Disqus. Disqus provides an interactive commenting platform for your site as well as connects your site to the massive Disqus enabled websites network. Disqus helps you build an online[...]

If you still haven't applied 3dcart's affiliate program to your own online business, then you're missing out on a lot.

You've probably heard of many other businesses that utilize affiliates for their marketing campaigns. You ought to take advantage of this wonderful opportunity to add to your marketing team without the need to make them into your employees.

On the other hand, maybe this is your first time to hear of such a thing. It's high time to educate yourself on affiliate marketing because[...]

Figuring out that shoppers absolutely love discounts and promos is a no-brainer. One effective way to lure people into buying at your online store is through digital coupons.

Yes, the old traditional method of advertising through coupons still works. This time, however, it has been adapted to the digital age.

Everyone loves free stuff and some savvy merchants are learning that giving stuff away can bring in new business and keep existing customers loyal. As internetretailer.com tells us, in this article, some online marketplaces have grown their follower bases by 14.4% and improved more referral traffic upwards of 140% by using sweepstakes, raffles and giveaways.

Just because you're running an online store doesn't mean you can't also have your share of exciting events for your customers. Different events -- like product launches, contests and special giveaways -- are also effective for attracting new customers.

As an online retailer, it's important that you also host an event every now and then to keep existing customers loyal to your brand. Events keep your visitors interested and excited about your brand opens the opportunity to gain some feedback[...]

We want  to see you succeed as an online business because, the way we see it, your success means our success. That's why we make sure you have the latest in SEO capabilities available in your online store. Our SEO tools turn complex optimization functionalities into user-friendly, easy-to-use options.

Today, we're happy to announce 3dcart Version 6.2, our latest, most advanced 3dcart version yet -- and it's full of new and improved SEO features...

With the vast range of competition you face in e-commerce today, any marketing help will certainly give you an edge over others and provide you great benefits in the process--- most especially if you can do it the practical way. An ingenious way of getting other people to promote your products minus the financial burden is to come up with an affiliate program.

What should you do with a product page, besides allow people to add the product to their shopping cart? Obviously, you must include the product’s name, so potential customers can find the page. Product pictures are arguably just as vital for showing shoppers what to expect from a purchase. A few specifications may be necessary for aspects like measurements, condition, ingredients, and so on.

Last week I had the opportunity to represent 3dcart's Online Marketing team at the Search Marketing Expo (SMX East) in New York City.

All in one place, the brightest minds in search marketing and social media -- and me -- convened to talk shop, explore new marketing tactics and discuss the state of search marketing. So what did we learn?

For many online marketers and ecommerce retailers, Gmail’s new promotions tab is a source of panic, frayed nerves and uncertainty. However, after one weeds through their initial “what are we going to do now” feelings, they will soon realize there’s nothing to worry about so long as they embrace content as their king.