Many eCommerce businesses set the goal of going global. Even the smallest business can grow enough that they set their sights on the worldwide market. After all, eCommerce is already about reaching an audience beyond the "local." So, going global can feel like the natural next step for a business that's already serving an entire country.
However, you shouldn't rush into going global. It might seem simple to start marketing your online store internationally, but it's not as easy as that. If[...]
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