Jimmy Rodriguez

Jimmy Rodriguez
COO & Co-founder @ 3dcart. focused on helping internet retailers succeed online by developing strategies, actionable plans and customer experiences that grow and improve performance.

Recent Posts

Shipping & Fulfillment | 6 min read

The Outstanding Value of Flat Rate Shipping for Online Stores

When an online shopper places an order, their next step is to sit and wait until the product arrives. For the business, landing the sale is only the beginning. They must get the product securely packed, get it shipped out, and get it to the customer’s doorstep or mailbox.

eCommerce Features | 19 min read

The eCommerce Process — How eCommerce Works and How You Can Do It Too

You experience eCommerce every day. It's everywhere, and it's getting much harder to find someone who has never made a purchase online. If you've identified eCommerce as a (virtual) land of endless opportunity, you're right. But how does eCommerce work and how do you get started?

In this article, we'll introduce you to eCommerce and the different parts that come together to create the successful online stores we've all heard of — and we'll walk you through the basics of getting started to [...]

Shift4Shop News | 15 min read

3dcart Version 9.1 Brings New Features and Upgrades to Online Stores

Staying ahead of the game in eCommerce means constant improvement, both of your business and your eCommerce software. That's why we're proud to announce 3dcart Version 9.1, the newest upgrade to our all-in-one eCommerce platform, bringing you even more powerful features for building and growing your online business.

This update introduces some brand-new functionality to improve the experience for business owners as well as your customers. We've also upgraded several of our integrations, added[...]

Conversion Optimization | 7 min read

Letting Buyers Save Their Cart For Later Can Reduce Cart Abandonment

An overwhelming majority of all online shopping carts do not reach the end of the checkout process. This is more than just a nagging feeling that owners of online stores may get, and it is certainly not a rare occurrence.

According to eCommerce market statistics, an average of 74% of all shopping carts are abandoned. This means that for every customer who makes a purchase on your website, approximately three consider it seriously enough to place your products on their list, then ultimately[...]

eCommerce Marketing | 5 min read

Google Merchant Center can be used to?

Ecommerce is booming, so much so that it was responsible for $2.3 trillion in sales during 2017. These days, if your business doesn’t have an online storefront, it’s suffering.  More people than ever before are shopping online. From literal glitter bombs to Mac & Cheese air fresheners, there’s something for everyone and someone for everything. At the forefront of this growth is the world’s favorite search engine, Google.

Google is the first place people go to find answers to their questions,[...]

Starting a Business | 43 min read

Best eCommerce Platform for Startups, What Every Online Store Needs

If you're getting ready to launch a startup, you're probably experiencing a great many things. A huge rush of excitement, anticipation, and probably some stress and uncertainty. After all, 80% of small businesses fail, and the initial steps you take pre- and post-launch are crucial to your long-term success. All too often, making a mistake can lead to backtracking that most businesses just can't afford. Starting a business always involves tons of decision-making, and to make the best decisions[...]

eCommerce Marketing | 5 min read

7 Tips to Give Your Google Shopping Campaigns Extra Juice

If you’re already using Google Shopping ads to promote your ecommerce store’s products, you know how powerful it can be.

Between 2015 and 2016, searches with Product Listing Ads (or PLAs) more than doubled. Google Shopping campaigns consistently outperform traditional AdWords text ads in both cost per click (CPC), where it averages 23% less, and conversion rate, where it runs 26% more effective.

As an ecommerce store, you get a lot of benefit just from using Google Shopping — but is that[...]

Starting a Business | 6 min read

How to Write a Privacy Policy for Your Online Store

Privacy is a primary concern for your customers and for legislators around the world, so your company's privacy policy cannot be an afterthought. It must reflect a sincere commitment to privacy and a desire to meet the highest legal standards.

So how do you get a privacy policy for your online store? Frankly, you probably have three options.

  • Hire an attorney to write a privacy policy for your business
  • Use a privacy policy generator
  • Write your own using examples

Web Design | 8 min read

How to Make Your Website ADA Compliant

When you start an eCommerce business, no matter how obscure your niche may be, you are trying to attract as many potential customers as possible. If you already have your own online store, you may believe that you are already doing everything you can to accomplish this. You may be sending targeted email blasts, or promoting yourself on websites aimed at the same demographic.  If this is working for you, then excellent! Keep at it!

However, you just might be neglecting a significant portion of[...]

Web Design | 11 min read

How Increasing Website Page Speed Impacts SEO and Conversions

After all the work you and your team have put into creating your website, you may believe that your online store is ready for business.

The site design is both aesthetically pleasing and easy to understand, and the page layouts leave little to no room for confusion. The content copy on the product pages is informative and engaging, and their SEO value is excellent. Navigating the website is simple, as is the process of placing an order.

However, you may still find yourself wondering: if all of[...]

Web Design | 11 min read

Improve Visitor Experience with Sticky Website Navigation

Optimizing your eCommerce website is not just something to be done while creating the website. If you run an online store, you will inevitably have to make some changes to it. This is not limited to the time shortly after you open your site: you will be adding, adjusting, or eliminating features and elements for as long as you want the site to keep going.

At least, you should be doing this. The alternative is never making any changes to your site, but that puts you at risk of stagnation. A[...]

eCommerce Marketing | 5 min read

Breaking Down Product Listing Ads in Google Shopping (Plus Best Practices)

Google Shopping isn’t a new option for ecommerce sellers, but it is a growing one. As of mid 2018, Product Listing Ads (or PLAs) are showing up in more and more searches because the results they drive for advertisers are undeniable.

Studies have found that Google Shopping ads can yield 26% better conversion rates at a 23% lower cost-per-click (or CPC) over traditional text-based ads. That’s a big difference — regardless of whether your online store serves 50 customers or 50 million.

So how can[...]

Web Design | 6 min read

How to Add a GDPR Cookie Consent Notice to Your Website

If your ecommerce site uses Google Analytics or keeps track of the items in a shopping cart, your business is using HTTP cookies, and you may need to offer site visitors an option to opt out.

Cookies are small text files that can be used for session information (logins, shopping carts, and similar), personalization, or monitoring. When someone visits your business online, your website tells the visitor's web browser to store the cookie information and send that information back with each new[...]

eCommerce Features | 6 min read

5 Sales-Boosting Ecommerce Features for T-shirt Entrepreneurs

Not all ecommerce platforms are the same, so the solution you choose for your online t-shirt business can and will have an impact on your company's ultimate success.

Part of your challenge is recognizing which ecommerce platform features could have the greatest impact on sales conversions and profit.

With this in mind, here are five sales-boosting ecommerce features you will want for your online t-shirt shop.

eCommerce Marketing | 4 min read

Getting Started with Google Shopping

When you’re ready to launch your first Google Shopping campaign, you’ll need 3 accounts: Google AdWords, Google Analytics, and Google Merchant Center. Here’s a quick breakdown of what each of your Google accounts is for:

  • Google AdWords is where you’ll create and edit paid campaigns. That includes both traditional text-based paid search ads and Google Shopping ads.
  • Google Analytics is where your performance gets measured and reported on. You may already use Google Analytics to monitor your[...]

Shift4Shop News | 6 min read

3dcart Version 8.3 Makes eCommerce Easier than Ever

At 3dcart, we're proud to introduce version 8.3, our latest platform update which brings numerous upgrades and enhancements to make the best eCommerce software even better.

This is the final major release of 2018, and this time around we've focused on quality-of-life improvements that expand on several features and offer more options to online store owners.

We've also improved our selection of payment gateways with new and upgraded integrations. Overall, 3dcart v8.3 improves the functionality[...]

Starting a Business | 7 min read

5 Best Print-On-Demand T-shirt Dropshipping Services

Print-on-demand, t-shirt dropshipping services can be the engine that drives your online t-shirt company toward success. 

The t-shirt business represents a great opportunity for many entrepreneurs.

The market is huge. Worldwide, shoppers will purchase more than $1 trillion worth of t-shirts this year.

The t-shirt industry is also growing. By 2025, global, annual t-shirt sales may exceed $3 trillion, and according to some reports, t-shirt retailers can expect a compound annual growth rate (CAGR)[...]

Social Media | 5 min read

Your 5 Minute Guide to Retargeting with Facebook’s Dynamic Product Ads

Anyone who’s been working in ecommerce for a while knows that selling is a process. It isn’t very often that consumers find your business for the first time, search your online store, and immediately buy something. Ecommerce is more of a journey from learning about your business and offerings, growing trust in your brand, promoting your products, and ultimately making a sale.

Throughout this journey, it’s your job to tailor your promotions to each individual customer—a much more effective[...]

Web Design | 9 min read

How to Write a Great About Us Page

Humans are naturally inclined to do business with other humans, not companies. Online businesses needed a way to connect with their customers and build relationships. Thankfully, there’s a valuable resource already at their fingertips: the About Us page. Unfortunately, in the online world, the About Us page is generally treated as little more as an afterthought. Sometimes, that’s ok. At other times it can leave potential customers confused and scrambling for more information.

Your About Us page[...]

eCommerce Marketing | 5 min read

What is Google Shopping and Why Does it Matter for Ecommerce Sellers?

In its latest iteration, Google’s ecommerce-targeted advertising holds massive potential for ecommerce stores large and small. Google Shopping isn’t really new — if you’ve used Google to research a purchase in the last several years, you’ve probably seen these ads.

But it continues to grow exponentially each year. Between 2015 and 2016 alone, mobile searches that triggered Shopping ads grew by 117%. That’s why ecommerce brands are jumping at the chance to bid for ads that empower users with[...]

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