Jimmy Rodriguez

With the constant expansion of eCommerce, the industry has also seen the birth of new services and service providers to help businesses sell online. This means a vast world of opportunity not just for online store owners, but also for agencies that support them via web design, marketing, and more. Online businesses both new and established are looking for talented and knowledgeable eCommerce agencies to help them reach their goals.

There’s no denying the fact that videos are powerful tools for communication. Not only can they convey concepts and ideas faster and more efficiently than a photo ever could, but they’re incredibly engaging. One look at recent marketing metrics and you’ll wish you had been implementing videos as part of your marketing campaigns years ago. And, if you were one of video’s early online adopters, then chances are you’re still looking for ways to make the videos you post even more compelling.

Either[...]

When it comes to making money at home, you have to consider one very important thing: solving someone else’s problem. At the core of every lucrative business is the ability to problem solve for someone else (and, the bigger that group is, the more successful your business will be). While there are plenty of problems to be solved, they mostly revolve around two things: time and money. If you can help me save time or money (or both), then you’re likely on to something big.

If you've spent any time running a website, you're aware that search engine optimization (SEO) is a complicated process. It takes a lot of work and research to stay ahead and earn a high rank in results.

Keyword research and content writing are crucial, and you also can't afford to overlook the more technical aspects, like meta tags, URL optimizations, your XML sitemap, and more. Of course, the technical parts of SEO can be either helped or hindered by your eCommerce platform.

At Shift4Shop, we[...]

For years in the internet community, there’s been constant debate over what the best browser is to use. While each browser offers its own unique selling points, there’s usually only one browser that comes out on top: Google Chrome.

Coming up with fresh content ideas and finally putting those concepts to paper via a blog post for your brand or business is tough. But, following through with the actual publishing of your blog article is even tougher. Not only does the whole process have to start with inspiration (and a good enough reason why), but it also has to end with enough a confidence that you’ve accomplished what you set out to do with your content. The best way to establish that is by writing a great conclusion that[...]

AdSense has become one of the most popular ways to monetize websites online. Not only is it relatively easy to set up, but it also has the potential to be relatively lucrative thanks to Google’s intelligent algorithms. Right now, more than two million people are using AdSense to make more money online according to Google. And, while that’s still a relatively low number considering how many websites there are in existence around the world, the point is that if you’re not one of those two million[...]

This pandemic of this year has only accelerated a trend that has been slowly occurring for a number of years. In a matter of months, traditional offices were forced to shut down and move their operations to a remote setting. For both employers and employees, this chaos proved difficult enough at the moment. 

Are you an eCommerce site owner who's noticed a change in your rankings? You may have been impacted by the latest Google update to the core algorithm.

The mistake that many site owners make is that they treat SEO like a static tactic. They take the one and done approach to SEO.

The truth is that organic search is a constantly moving target. In 2018, Google made more than 3,200 changes to its algorithm. Some changes barely make a dent.

Then, there are changes Google will announce and[...]

B2B, or business to business, is a form of commerce that involves businesses directly selling to other businesses, rather than a business selling direct to consumer. This key difference calls for a different approach to traditional eCommerce, with more advanced functionality necessary to keep things running. B2B customers simply have different needs than B2C, or business to consumer, customers do when it comes to shopping online. Often, B2B customers are employees shopping for equipment or[...]

Google has come a long way since its inception, transforming near-daily to provide a better experience to its users. As the Internet keeps moving towards mobile, search engines like Google are working overtime to ensure that the results users get are exactly what they need. This means the introduction of new features on their search engine result pages, which introduces a problem for SEO professionals: how do we take advantage of those features to keep ranks high and boost traffic?

Today, we’re[...]

The nature of how we do business has changed a great deal throughout history, especially with the advent of eCommerce, but one thing has always remained most important: building long-lasting customer relationships. Happy customers provide repeat sales, positive word of mouth, and countless other benefits without which a business can't survive.

Google is constantly altering its algorithm and announcing new features for it’s search engine, always with the intent of making the search experience better for users (but not always easier for SEO professionals). But it seems like Google has actually made a change that benefits both end-users and webmasters in their newest updates for product feeds. Specifically, Google is making rich product page result features more accessible to online merchants who use the Merchant Center’s product feed[...]

Amazon got its start nearly a quarter-century ago in 1995. Jeff Bezos started the company using his parents' life savings.

eCommerce has come a long way over the last 26 years though. Instead of risking everything you have saved and combining a bunch of different services to set up your store, modern eCommerce platforms let you do it all in one place for as little as $20 a month.

Let's answer the question "which eCommerce platform should I use" by looking at five of the top choices.

Although they were announced at the 2018 Google I/O conference, it wasn’t until the 2019 conference that Google finally launched two of their newest SERP features: FAQ results and How-To results. Of course, with every new change that Google deploys onto their search engine, SEO professionals are forced to adapt their strategy to take advantage or risk falling behind. These SERP features utilize new types of structured data to identify content and add it into search results. So, what are FAQ and[...]

15 years ago, Google introduced the “nofollow” link attribute to help tackle unreliable links from user-generated content and comment spam. However, it quickly evolved to become Google’s recommended method for flagging sponsored or advertising-related links. Recently, the search giant has introduced some changes with regard to how publishers should mark nofollow links, bringing in additional attributes that will help Google understand the nature of those links. But, is this relevant to you?[...]