Jimmy Rodriguez

There once was a time when opening a store meant starting a brick-and-mortar business — but not anymore. These days, being a store owner is as simple as creating a website. In this new age of technology, online shopping is the new normal.

Keeping your competitive edge in this digital era takes careful planning and preparation to stay ahead. Consumers are continuously bombarded with advertisements and marketing schemes cleverly disguised to try and coerce them to leave their current company and choose a new option. 

Did you know that 72% of brands believe they have a successful digital marketing strategy? If you don’t have a successful strategy or are forming your first marketing campaign, you may wonder how to create a winning marketing strategy.

What’s the secret to a successful marketing campaign? Is it investing in the best marketing technology, keeping up with the best trends, and hiring/outsourcing the best talent? Many businesses are realizing their marketing is most successful when they invest in[...]

How do you know if your website's digital marketing strategy is successful?

One of the key metrics to measure success is the conversion rate. Yet only 22% of businesses are happy with their conversions and how it relates to their return on investment.

This article examines the relationship between ROI and conversion rates for website marketing campaigns.

Of all the things that people do online, online shopping is one of the most popular. Sales through eCommerce have continued to rise with no sign of slowing down. Since the industry is only projected to increase in the coming years, it's clear that those who invest in creating online shops are making the right choice.

As an eCommerce store owner, it's important that you appeal to your target audience to rise above the vast amount of competition that you have. Understanding the eCommerce customer[...]

Affiliate programs are some of the best ways to make money online. It’s a simple system where you recommend and promote products to other people and get paid if they make a purchase. Loads of affiliate programs exist, but which ones are the best for marketers?

Are you a restaurant owner who wants to accept online take-out and delivery orders?

Maybe you're suffering from revenue loss because of lockdown. Or maybe even before COVID-19, you wanted to offer delivery and take-out to attract more customers.

As the global COVID-19 pandemic continues, many restaurants have had to adapt to new methods of communicating with their customers. These methods are primarily online.

You could always go with a delivery app, but these have problems of their own.

Writing is hard enough on its own. Add in the need to make it sound good and without any grammar mistakes, and it’s easy to understand why so many people feel intimidated about publishing anything — whether it’s a blog post or an eBook.

And, if you’re a content writer, the pressure is on even more because your writing is your reputation. Each mistake is even more costly, which is why using the right writing tools, like grammar checkers, can make all the difference.

Whether you manage an online team or are part of one, there’s always room for improvement in terms of keeping everyone organized and on task. And with more and more businesses choosing to operate virtually, making your online team more effective isn’t just a nice idea — it’s critical in keeping your business moving in the right direction. Thankfully, there are plenty of project management tools that online teams can leverage in order to accomplish a variety of things, from streamlining projects[...]

42% of the U.S. labor force is now working from home.

The internet has always been a double-edged sword. While it’s capable of bringing people together and putting everything right at your fingertips, it’s also just as powerful at using all of those things against you.

Being online means that you are simultaneously powerful and vulnerable. And, unfortunately, being taken advantage of online has become more and more common, especially as technology advances. Of course, while there are plenty of bad actors out there online (and there always have[...]

Globally, there are 2.87 billion smartphone users, and the number continues to grow—  100 million of them have just started using a smartphone in the past year.

We check smartphones over 2,000 times a day. We keep them handy in all situations, which is why QR codes are rapidly becoming an essential tool in the eCommerce business.

While they've been around for decades, QR codes have gotten a new lease on life, and businesses are taking notice. 

Keep reading for a guide to using these codes and[...]

As great as the saying “build it and they shall come” sounds, relying on customers to just show up and make purchases isn’t a great way to grow your business. Even with the best products and website design, your eCommerce store will struggle to survive if you’re not actively promoting it. Therefore, great sales promotions can help you to attract customers and make sure they actually get all the way through check out.

The images you use on your website provide a number of benefits — for yourself as a business and, of course, for your customers. Not only are they an excellent way to break up text, creating a stronger flow in your copy and making it more digestible, but they also combine textual communication with visual communication, which improves the ability of your content to convey an idea. Not to mention, many people like being able to see a product before making a purchasing decision, which means that[...]

Smart business owners are always looking for ways to improve the services they offer their customers, and for tools to help them adjust their business model to match their own vision. Customers always appreciate having more options, and if you can provide them without significantly adding to your workload, it's a winning situation for everyone. One eCommerce feature with this potential is in-store pickup, the practice of allowing the customer to pick up their online purchase from your location[...]

As the owner of an online store, pictures and images are essential to your success. While physical stores have the advantage of allowing customers to experience products in-person, online stores are somewhat limited. In order to show your customer everything they need to know about your product so they can make a confident purchase, you need to be communicating with them about as much as you possibly can regarding the product. And, in most cases, it all comes down to the product images.

Amazon is a powerhouse of the eCommerce world, raking in billions in sales every year. A few years ago, they introduced Amazon Prime Day, a shopping event created as a special promotion for Amazon Prime members, who pay for Prime membership to gain benefits like free shipping and other bonuses. Besides the typical characteristics of a big promotion (like increasing sales of qualifying products), Prime Day serves as an additional incentive for customers to buy a Prime membership.

If there was one thing every content writer or online business would like to know when it comes to publishing blog posts, it would probably be the answer to this question: “How long should a blog post be in order for it to perform its best?” Of course, no magic number really exists. While there are great recommendations to follow, there are always exceptions to the rules. For example, it’s not hard to find a page one ranking article that is much shorter (or longer) than the recommended ideal[...]