Jessica Grioua

At Shift4Shop, we're passionate about giving back. That's why we're supporting an organization that gives back every day — St. Jude Children’s Research Hospital^®. We want to help St. Jude accomplish their mission: Finding cures. Saving children.^®

So, we’ve partnered with them to develop a new app that makes donating at checkout easier. Introducing: the St. Jude Donation App.

Are you struggling to bring in traffic and boost conversions on your website? The issue may not be your website, and instead what you’re neglecting: other channels. Now that internet users are switching between multiple devices before converting, they’re browsing on more channels too. Managing your website alone won’t cut it anymore.

When customers choose a business to shop with, they don’t just compare prices or browse product selections. They also want to see responsible social practices.

Have you been looking for new ways to add to your business’s product lineup? Working on producing and manufacturing a new product from scratch yourself can be time-consuming and costly. And, if you’d like to take manufacturing products yourself out of the picture, you may not want to spend money on obtaining brand-name products to sell.

Instead, many businesses choose to design and sell private label products on their online stores. But what exactly are private label products? Let’s learn all[...]

As a crew member on the Inspiration4 mission to space, Dr. Sian “Leo” Proctor has an impressive resume. Not only is she slated to become an astronaut on the first all-civilian mission to orbit, but she’s also an accomplished geoscientist, artist, and entrepreneur.

Shipping costs are consistently the leading cause of shopping cart abandonment. Customers add products to their cart and get through checkout, only to see shipping costs that they didn’t expect to pay. For many customers, this is enough to put them off of going through with the purchase entirely.

In order to be upfront with customers about their expected shipping costs, you also need to understand how their costs will be calculated as a business owner. One of the most common ways that shipping[...]

Have you ever been told to “clear your cache,” only to have no idea what that means? Whether you’re a website owner or someone who simply browses the Internet, you should be familiar with cache and how it works.

Cache helps website pages to run quickly and smoothly, but it can incidentally cause issues when things don’t load correctly. It can also get in the way of on-the-fly website editing. Whatever the situation may be, you most likely will need to know what cache is at some point – and how[...]

Are you writing blog posts that aren’t getting anywhere on search engines? An effective blog can pull tons of traffic – if done correctly. However, you can’t simply write an essay on any topic and expect traffic to pour in. Writing the perfect blog post for SEO requires strategy, planning, and skill.

Search engines and readers look for certain things when browsing the internet for content. It’s up to you to hit all those marks with your blogs.

In this article, we’ll be showing you how to write[...]

Is your online store getting loads of traffic, but that traffic isn’t translating to paying customers? Your store may be suffering from a low conversion rate. This can feel disappointing to any online business owner, and for good reason. After all that work bringing traffic to your store, you now have nothing to show for it.

But don’t worry – there is a solution. In fact, there’s a multitude of solutions that may help your business.

Over the years, business owners and marketers have been[...]

While it’s easy to make a Facebook ad, it’s not easy to turn that ad into something profitable for your business. Without any type of campaign optimization, you may end up wasting your ad budget on Facebook posts that don’t perform. Even if you don’t invest in paid ads, posting organically on Facebook without any strategy can lead to low engagement and poor results.

Are you a business owner that needs an easier way to procure custom branded corporate merchandise? Making orders one at a time from a third-party with little control over materials and designs may not be cutting it anymore. But, did you know that you can save time and money while creating higher-quality custom products by starting your own company merch store online?

Is your business looking to expand to global markets? Selling products online and shipping them to international customers has become commonplace today. That's especially thanks to marketplace giants like Amazon in the picture. But you don’t need to rely on marketplace selling to reach international customers. Your products can cross borders from your own online store.

Your business can't afford to ignore Instagram. Not only is the social media platform a great asset for engagement and content marketing, but it’s now an eCommerce platform in its own right.

Whether you play video games or you model high-fashion clothing brands, you’re an influencer if you have an audience that loves your content. Being an influencer introduces a wide variety of opportunities to make a living, from brand deals to advertising revenue. But, one of the most popular ways that influencers monetize their following is through branded merchandise.

Consider the following: a product on your site has become unavailable. This product may simply be out of stock, or it may never be sold again. However, that product’s page has historically brought your website valuable traffic and conversions. How can you maintain that value, even without selling that product anymore?

If you’re running a business, you’ve likely compiled a list of overall goals that mean success to you. For most businesses, one of the most prominent goals is to increase your sales. While there’s several ways to do this, one of the most surefire ways to both boost your sales and make your customers happy in the long run is by implementing CRM software. This is especially crucial if you’re running an eCommerce business, which lacks the important face-to-face interaction that brick-and-mortar[...]

At the core of every online business is its customers. Because the nature of eCommerce is entirely virtual, it’s vital that you go above and beyond to cater to every customer on as personal a basis as possible to make up for the lack of physical interaction. This is where customer relationship management comes in: by combining your customer’s behavioral data with their order history, you can put a face to every transaction and communicate to them with that advanced knowledge.

Have you ever wondered what your customers think about your business, products, or services? Gaining this valuable information isn’t as simple as asking every customer one-by-one what they thought of your business – especially if you’re running a larger eCommerce operation.

What’s one of the first things that come to mind when you think of an iconic brand, like Pepsi or T-Mobile? More than likely, your mind is immediately filled with the color blue or pink. Iconic brands have mastered the use of color in their branding down to a science for success. If you’re building an online store, then the most important application of your color palette is in your website’s design.

Customers don’t want a one-size-fits-all solution from your business, and neither should business owners. Every customer wants something different from your brand, so by understanding and categorizing those differences, you can better cater to your customers in ways that they want.